10/25, Velan K Apartment 4th Railway Colony St 4 th Floor Aminjikarai, CH-600031,

+91 9884090759

Why Banana?

Why banana?

  • Pan India crops for each and every season
  • The vast majority of the world's bananas are harvested in India.
  • There is 0.3 percent of the world banana trade goes via India
  • In India, bananas are grown at a rate of 15 tons per acre, whereas the international average is closer to 50 - 60 tons
  • And between 20 and 30 percent of the total output of bananas is lost as waste, resulting in a loss of value.

Problems in the Market

There are many issues plaguing the banana industry, such as the fact that consumers pay astronomical sums to acquire bananas, while farmers are paid a pittance because the product's value increases during distribution; additionally, consumers are not receiving the highest possible level of quality from the bananas they purchase. Other problems are listed as followed:


A lack of capacity to trace back & Inability to use the most effective post-harvest handling procedures.

No Modern Facility

There is a lack of modern packhouses and ripening centers and inappropriate ripening methods.


Damage to produce during transportation from field to ripening centers.

Low Shelf Life

Short shelf life of the product in retail outlets, ranging from one to two days.

Solutions to the Problem

These are the few recommendations that have been made to address the problem that was described above for the farmers, and to offer the best outcome to the end user, which is the golden banana, at the best rate; in this agreement, both the producer and the end user are benefitted.


Monitoring the maturity of the bananas that have been collected to ensure that they ripen consistently.

Cooling Mechanism

Within six to eight hours following harvest, the bananas are pre-cooled to reduce the temperature of the pulp down to 13.6 degrees Celsius.

Proper Packing

Care in handling and packing to avoid bruising which results in black spots post ripening which in turn reduces the sale rate.

Cold Storage and Transportation

Transport the unripe bananas in refrigerated. Trucks set to 14 degrees C to ripening centers and cold storage rooms so that ripening can occur around the clock and matured bananas maybe sold throughout the year.

Results if the protocol is adopted

If the other companies go ahead and use the recommended procedure, then they will be able to improve the shelf life of their products at retail points. Currently, the shelf life is just 2 days, but adopting the methodology would bring it up to 4 days.

If the other companies go ahead and use the procedure that is recommended, then they would achieve to reduce the wastage of bananas, which is currently at 20-30 percent. This is because they do not use proper cold storage facilities and neither use proper packing techniques to sell domestically.

Therefore, at the end of the day, if all of the suggested protocols in the value supply chain are followed, then all of the stakeholders are benefitted. For example, farmers would get better rates for production, suppliers wouldn't face any damages or wastage while supplying, and finally, end users would be getting the golden banana.

Target Market

Existing / New Players

When they are able to see the impact of the Ripening Centre-Cycle Model, they will be happy to adopt the protocols and methodologies resulting in a saving of wastage and value erosion.

Local Wholesalers / Retailers

Local wholesalers and retailers (both organized and unorganized) will profit from a reduction in waste, improved control over-ripening, and the development of a product that is superior in appearance, shelf life, and hence value.

Banana Process Flow Chart

The cultivation of bananas requires a company to take the following procedures in order to ensure the highest possible quality and the most successful outcomes.

Tissue Culture Lab

  • This is the initial phase in the process of developing the banana seeds, which will ultimately determine the breed of banana and its overall quality.


  • The banana plantation has to follow proper protocols from preparation - to sowing - plant management, soil management, protection, and fruit care with tagging.


  • Once the fruits have reached maturity, they are tagged and harvested.

Grinding and Packing

  • At harvesting, the banana clusters are washed & cleaned, treated and sorted, and graded in-class and quality based on length, girth, and number and packed in cartons or placed in plastic crates.

Primary Transportation

  • After the bananas have been packaged in accordance with their quality, they are then transported to ripening centres, which is where the last stage of banana ripening begins. During transport, the bananas mustbe kept at the appropriate temperature.

Ripening Centers

  • Once the bananas have been delivered to the ripening centre, the primary duty will begin, which is to ripen the bananas in accordance with the instructions. This must be done at the appropriate temperature, since only then will the starch be able to be turned into sugar, resulting in a s weet flavor.

Secondary Distribution

  • When the bananas have reached their peak maturity and are prepared for distribution, they are sent to various wholesalers, who subsequently sell the bananas on to retailers. Wholesalers often purchase bananas in large quantities.


  • This is the last stage, in which the bananas are made available to the people who will consume them. This can happen in a variety of ways, such as through retail shops or the internet.

Convinced yet? Let's make something great together.

10/25, Velan K Apartment 4th Railway Colony St, 4th Floor Aminjikarai,
Chennai Tamil Nadu, India. 600031.

+91 9884090759